To celebrate the Attain by Aetna app’s 200,000+ users, we created a multi-year digital activation to help them channel their inner athletes (and win some pretty sweet prizes along the way). We partnered with Olympians like Shawn Johnson East, Shannon Miller, David Boudia, and more to demonstrate daily challenges and cheer on users as they competed for glory in their kitchens, driveways, and backyards.
Year One
The year was 2020. (Enough said.) With the Olympics postponed, we teamed up with seven champion athletes to introduce homespun challenges to Attain users. Here are a few of those videos.
Kick off video
Challenge: Homemade Hurdles
Challenge: Staircase Squats
Challenge: Driveway Dash
Year Two
For the sequel of the Attain Games, we divided users into two teams, each helmed by celebrity team captains, to face off against each other during two weeks’ worth of challenges.
Teaser video
Team captain reveal video featuring Olympic gymnast Shawn Johnson East and her husband, pro football player Andrew East
Celebration video for Andrew East’s team (sorry, spoiler alert)