website + identity
GOAL
Get people - who are health and nutrition conscious -
to register for the LiquidLab juice plan.
STRATEGY
To convince health conscious people to buy our customized juice plan
instead of purchasing an off-the-shelf brand because our company offers unique plans
to develop a personalized profile based on individual goals and tastes.
KEY WORDS
sweet treat • concerned about sugar content • "surprise me with flavors"
cost is a concern • raw, whole, real foods = good • want hydration
