website + identity
GOAL
Get people - who are health and nutrition conscious -
to register for the LiquidLab juice plan.
STRATEGY
To convince health conscious people to buy our customized juice plan
instead of purchasing an off-the-shelf brand because our company offers unique plans
to develop a personalized profile based on individual goals and tastes.
KEY WORDS
sweet treat • concerned about sugar content • "surprise me with flavors"
cost is a concern • raw, whole, real foods = good • want hydration
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/448411b3725efec5d16b59b9b6a1949e/503aa004-d985-4c0e-a1de-343487511697_rw_1200.png?h=6e8172eb09684522c727ff58697d890e)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/448411b3725efec5d16b59b9b6a1949e/5d3a1150-ec45-4fd5-bb73-ba24d43f5943_rw_1200.jpg?h=0c6e2be36f7859acdeb060a644fe615c)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/448411b3725efec5d16b59b9b6a1949e/04987e9e-fecb-42cf-ae0e-9266487f6c44_rw_600.png?h=c96de959647f7bda2a4544f5552b6ccc)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/448411b3725efec5d16b59b9b6a1949e/cd7e42dd-f68b-4629-be90-e43f6981a67d_rw_1200.png?h=dc3e3c27cd21292b04f414aa04c7d7b4)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/448411b3725efec5d16b59b9b6a1949e/f7a0db8f-c0d4-4cc9-a1be-dece8b693c6a_rw_600.png?h=8f2770eeeb98a37bac448568fc00d018)