The catering team at b.good completely revamped their program in order to make it more affordable and easier to market. I supported them with a brand new menu design and packaging that made the product easier to sell and deliver. I worked with the talented photographer Joe St. Pierre and food stylist Catrine Kelty to shoot drool-worthy photography to use for social channels. Ultimately, this new catering launch drove 15% growth.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/448411b3725efec5d16b59b9b6a1949e/ebf9ed8b-0914-47b2-9627-28c94363aad6_rw_1920.jpg?h=ed2d2301fac0a3a71b7be4a76fb77161)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/448411b3725efec5d16b59b9b6a1949e/58eb44a8-926b-4868-b9e1-20d96b694693_rw_1920.jpg?h=21c664e289cd363a5c999b9b2d3aa974)
catering menu shoot with Photographer, Joe St. Pierre & Food Stylist, Catrine Kelty
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/448411b3725efec5d16b59b9b6a1949e/f4f2d15b-f5c2-47b0-b32c-32631b4da685_rw_3840.jpg?h=664746768050baf78a88c0f0ec4bccb4)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/448411b3725efec5d16b59b9b6a1949e/b9fa412a-6798-40de-9c34-aa540be6f74a_rw_3840.jpg?h=7a2248baab5f43a3b27e6611bbb1a135)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/448411b3725efec5d16b59b9b6a1949e/f770600c-2e7b-4a6f-80bc-5a65e80cdcc2_rw_3840.jpg?h=31093b7c18f798fe6076d97b46a5d1fe)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/448411b3725efec5d16b59b9b6a1949e/75452c56-c840-4ad1-a16b-118a1f66b00d_rw_3840.jpg?h=7451a79b7fa8b264451fa67ff9f01601)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/448411b3725efec5d16b59b9b6a1949e/44d16dd1-71b5-4209-8fc7-f6c7b1ac5883_rw_3840.jpg?h=32a3c8e66d8706165eb9d82c84fb462e)